For staying in check.
Bitter Therapy
Karela-led morning therapy with lemon, ginger, and black salt.
What's inside
Great for
- Regulating insulin
- Liver function
- Mindful eating
Like the sound of Bitter Therapy? Add it to your morning subscription — mix it with the other therapies or keep it every day.
Subscribe with Bitter Therapy →7 days · 14 days · 21 days · ₹50 per bottle

Bhalu's story
Bhalu once ate dessert after dinner and called it emotional hydration. The next morning, he met karela and suddenly started respecting vegetables with boundaries.
This bottle is not here to pretend karela is candy. It is sharp, traditional, and very much aware of your snack history.
Karela, lemon, ginger, and black salt come together for a morning routine that feels like your body opening the complaint box and finally finding someone who reads it.
Your body forgives one dramatic meal. It starts drafting formal emails when chaos becomes a lifestyle. Bhalu is trying to reply before HR gets involved.
